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Born and raised in Indonesia, Reyner Reinaldo Joelianto began his career in New York City as an industrial designer and has since evolved into a multidisciplinary leader with expertise in product development, sourcing, merchandising, sales, and team leadership. With more than 12 years of experience across design, manufacturing, and global retail, he has served as a strategic liaison between brands, retailers, agencies, and suppliers, guiding the successful development and delivery of lifestyle products from concept to market.
Currently serving as Director of Business Development at Fastinform, Reyner leads market expansion efforts for an AI-powered intelligence platform supporting global industries. His role blends market strategy, product insight, and client engagement, including developing growth plans, translating user feedback into product improvements, and collaborating closely with engineering and UX teams. Prior to this, he led merchandising and product development at PTS America for major U.S. retailers, overseeing full-cycle execution and vendor alignment across categories such as furniture, housewares, and home décor. Reyner brings a creative foundation and a process-driven mindset to every project, combining trend awareness, technical precision, and commercial strategy to build products and platforms that meet evolving user needs. SKILLS Merchandising, Product Development & Operations: Margin & Pricing Analysis, Trend & Competitive Research, Vendor Management, Global Sourcing, Cross-Functional Collaboration Creative & Technical: Product Development, Technical Specs & Prototyping, Adobe Creative Suite, AutoCAD Architecture, Microsoft Office, AI Tools |
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